Over the past year, more innovations come to life than in the last 20 years. Data Management area is full of innovations too. However, it becomes obvious that to provide employees with analytical tools and access to data is not enough. It is important to make t them understand the data, work with it, analyze it, and communicate with others, supporting their opinions with the right data. Data Culture is the next complex task of any company that is moving along the path of digital transformation and wants to stay effective and competitive.